Is ATTITUDE the Best Non-Toxic Brand for Laundry, Cleaning and Body Care?

ATTITUDE’s strongest documented strength is EWG Verified products that shoppers say really work. One reviewer was thrilled to report “I have FINALLY found a cruelty free brand that actually works!” — Kristin Wilson, Trustpilot reviewer (US, 5 stars, ATTITUDE Products). Another praised the packing: “I appreciate that the bottles are taped to prevent spillage during shipping.” — Arian Golbakhsh, Trustpilot reviewer (US, 5 stars, Daily-Use Products). A third loved the convenience: “I can get everything I need in one place.” — kayla h, Trustpilot reviewer (Canada, 5 stars, ATTITUDE Products). ATTITUDE is a Canadian brand that, according to its Trustpilot profile, makes clean, naturally derived beauty and home care products in sustainable packaging to cut plastic waste. It describes its range as EWG VERIFIED™, vegan and cruelty-free. What sets it apart is the breadth of the line: laundry, dishes, surface cleaners, skincare and body care, often with refill options.

The laundry detergent shows how ATTITUDE works. Whole Foods Market’s listings describe it as 98% naturally derived and EWG Verified, and free from dyes, bleach, optical brighteners, SLES, formaldehyde and MIT/CMIT preservatives. It comes in a 40-load bottle, plus bag-in-box refills of 80 and 160 loads that reduce plastic and lower the cost per load, per Whole Foods. Reviewers also mention a loyalty rewards programme on ATTITUDE’s site and flash sales. Prices vary by product and retailer, so check ATTITUDE’s site or Whole Foods for current pricing. On Trustpilot, ATTITUDE invites all customers to review but replies to only 31% of negative reviews, typically within two weeks.

The honest caveat: 16% of ATTITUDE’s Trustpilot reviews are 1- or 2-star, and complaints focus on delivery times and slow support. One shopper wrote “Omg shipping is so awful.” — Momof, Trustpilot reviewer (US, 3 stars, Online Order). Another reported “one item was missing from my order.” — SAS SAS, Trustpilot reviewer (Canada, 1 star, Online Order).

ATTITUDE Pros and Cons: The Short Version

✅ 4.2/5 TrustScore from 955 Trustpilot reviews
✅ 71% of reviews are 5-star
✅ EWG VERIFIED™, vegan and cruelty-free, per the brand
✅ Laundry detergent 98% naturally derived, per Whole Foods
✅ Free from dyes, bleach, optical brighteners and SLES, per Whole Foods
✅ Bag-in-box refills of 80 and 160 loads reduce plastic
✅ HE-compatible laundry detergent
✅ Wide range: laundry, dishes, cleaning, skincare and body care
✅ Bottles taped to prevent leaks, per a reviewer
✅ Loyalty rewards programme, per a reviewer
✅ Sold at retailers like Whole Foods and Amazon
✅ Canadian brand that many shoppers like to support
❌ Delivery can take weeks, per Trustpilot’s summary
❌ Replies to only 31% of negative reviews
❌ Split shipments not always communicated, per a reviewer
❌ Missing items reported in some orders
❌ Flash-sale pricing didn’t always apply, per a reviewer
❌ Pricier than mainstream detergents, per some shoppers
❌ Scented formulas may still irritate very sensitive skin

How We Checked ATTITUDE’s Non-Toxic Claims

We checked ATTITUDE’s Trustpilot profile directly. It shows a 4.2/5 TrustScore across 955 reviews, 931 of them in the last 12 months. The breakdown is 71% 5-star, 9% 4-star, 4% 3-star, 3% 2-star and 13% 1-star. The profile is claimed and on a paid plan. ATTITUDE invites all customers to review and replies to 31% of negative reviews, typically within two weeks. Product formulation details come from Whole Foods Market listings, and brand claims from ATTITUDE’s Trustpilot company profile. GlossGirly has no commercial relationship with ATTITUDE that affects this verdict.

Safety note: “EWG Verified” and “naturally derived” don’t mean allergen-free. Patch test new skincare and body care, especially scented products with essential oils. Keep all detergents and cleaners out of children’s and pets’ reach, and seek medical advice if a product is swallowed or gets in the eyes.

Is ATTITUDE Really Safe and Effective? A Closer Look

Ingredients and Performance

ATTITUDE’s ingredient standards are its main appeal. Whole Foods lists the laundry detergent as free from dyes, bleach, optical brighteners, SLES, formaldehyde and MIT/CMIT preservatives, and independently reviewed against EWG standards. Trustpilot reviewers praise products that clean well without irritating their skin.

Performance feedback is strongly positive across categories. Reviewers mention laundry, dish soap, face oil, hand and body creams, and even a room air purifier that works in a cat litter room. A few want more scent choices or a better pour spout on refills.

Shipping, Orders and Policies

Delivery is the biggest weakness. Trustpilot’s AI summary notes some orders taking several weeks, and reviewers report split shipments they weren’t told about and missing items. One shopper said a flash-sale link didn’t work, so she paid full price.

If you need products quickly, buying through retailers like Whole Foods or Amazon may be faster, as one long-time fan does. Order before you run out.

Customer Service

Customer service gets mixed reviews. Some shoppers praise prompt, helpful answers, while others received only auto-replies citing high volume and are still waiting for help with missing items. One reviewer felt support focused on subscription issues more than shipping problems.

With only 31% of negative reviews answered on Trustpilot, keep your order number and photos ready, and follow up by email if you don’t hear back.

Value and Sustainability

ATTITUDE is priced above mainstream detergents, but reviewers often call it good value compared with other non-toxic brands, especially in refill sizes. The 160-load bag-in-box refill is the best-value format and cuts plastic waste.

The loyalty rewards programme and flash sales help reduce costs further for regular shoppers.

ATTITUDE Products Worth Adding to Your Cart

Liquid Laundry Detergent (40 Loads) 

ATTITUDE’s flagship detergent is plant-based, 98% naturally derived and EWG Verified, according to Whole Foods. It’s free from dyes, bleach, optical brighteners, SLES, formaldehyde and MIT/CMIT preservatives, and works in HE and conventional machines. Scents include Wildflowers, Citrus Zest, Mountain Fresh, Summer Berries and fragrance-free options. The 40-load bottle is the place to start before switching to refills. Choose fragrance-free if anyone in your home has sensitive skin.

Laundry Detergent Refill (80 or 160 Loads) 

The bag-in-box refills come in 80- and 160-load sizes, delivering two or four times the loads of the bottle at a lower cost per load, per Whole Foods. They’re designed to top up your existing ATTITUDE bottle, reducing plastic and waste. Shoppers love not buying new plastic jugs every few weeks. Some reviewers wish the box had a better spout, so pour slowly. It’s the best long-term value for families.

Dishwashing Liquid Refill 

ATTITUDE’s dish soap is EWG Verified, vegan and plant-based, and comes in bulk refill sizes such as 67.6 fl oz, per retail listings. It suits households that wash a lot of dishes by hand and want fewer plastic bottles. Citrus Zest is a popular scent. Refill a glass or existing bottle to cut waste. Pair it with ATTITUDE’s dishwasher detergent for a complete clean kitchen routine.

Hand and Body Cream 

ATTITUDE’s body care line is a good way to extend the brand’s clean-ingredient approach to skincare. One reviewer loved that the hand cream and body cream aren’t greasy. They suit everyday use for dry hands and body. Patch test before full use, especially with scented versions. Look for unscented options if you have sensitive or reactive skin.

ATTITUDE Reviews From Real Shoppers

“My order was split into two shipments but I was not made aware of that” — Matt Smith, Trustpilot reviewer (Canada, 4 stars, Online Order)

“The hand cream, and the body cream isn’t greasy which I love.” — Paulette DELAGARDE, Trustpilot reviewer (Canada, 5 stars, Hand Cream and Body Cream)

“Love the room air purifier works great in cat litterbox room.” — Pat, Trustpilot reviewer (Canada, 5 stars, Room Air Purifier)

“It’s simple to apply and works like a charm.” — Catherine Baines, Trustpilot reviewer (Canada, 5 stars, Face Oil)

“I didn’t get the flash sale price prices.” — Melissa Vargas, Trustpilot reviewer (US, 2 stars, Flash Sale Order)

Is ATTITUDE Worth the Switch From Mainstream Brands?

Yes, if you want EWG Verified, vegan and refillable products that still perform well. Start with the laundry detergent, then move to 160-load refills for the best value. Choose fragrance-free if you have sensitive skin, and patch test skincare. Order well before you run out, since shipping can be slow, or buy through retailers like Whole Foods. Join the rewards programme and watch for flash sales, but screenshot any promo before checkout.

ATTITUDE vs Seventh Generation vs Method vs Blueland

ATTITUDE Questions Shoppers Ask Most

Is ATTITUDE EWG Verified?
Yes. ATTITUDE says its products are EWG VERIFIED™, and Whole Foods listings confirm this for its laundry detergent.

Is ATTITUDE laundry detergent HE compatible?
Yes. It works in both HE and conventional machines, per retail listings.

Where is ATTITUDE from?
ATTITUDE is a Canadian brand, according to its Trustpilot profile.

How long does ATTITUDE shipping take?
It varies. Some reviewers received orders quickly, while others waited several weeks.

Is ATTITUDE vegan and cruelty-free?
Yes, according to the brand.

Our Bottom Line on ATTITUDE

ATTITUDE is one of the most trusted non-toxic home and body care brands, with EWG Verified formulas, refill options and products that reviewers say genuinely work.

Shipping speed and customer support need improvement. Order ahead or buy from a retailer, and ATTITUDE is an easy, effective way to make your home routine cleaner and greener.

ATTITUDE Rating Breakdown