In the evolving landscape of intimate apparel, Cherri has emerged as a brand that prioritizes comfort, inclusivity, and thoughtful design. Their commitment to addressing common discomforts in women’s underwear, combined with a body-positive approach, sets them apart in 2025.
Cherri’s mission revolves around creating underwear that caters to all body types, ensuring that every individual feels comfortable and confident. Their designs are tailored to prevent common issues like “lip-slips,” thanks to features like wider gussets, ensuring a snug and secure fit for various anatomies .
Cherri’s signature feature is its wider gusset, designed to stop underwear from riding up or failing to provide proper coverage. It’s a small change with a big impact — no more adjusting throughout the day or feeling unsupported.
Most of their pieces are made from Supima cotton, known for its softness, breathability, and durability. It feels natural on the skin — not stiff or synthetic — and it’s clear Cherri isn’t cutting corners when it comes to fabric.
Cherri isn’t just size-inclusive in theory. The brand celebrates all body types in its marketing and offers fits that consider anatomical differences — not just S to XL sizing. Their styles are thoughtfully tailored for people who are often overlooked by traditional lingerie brands.
Panties: Designed with wider gussets for enhanced comfort.
Bras: Providing support without compromising on style.
Bodysuits: Seamlessly blending functionality with fashion.
Swimwear: Catering to diverse body types with inclusive sizing.
Bundles and Packs: Offering value without sacrificing quality.
Matching Sets: For those who appreciate coordinated ensembles.
Accessories: Complementing their main product lines.
Whether you’re after basics or more stylized essentials, there’s a good mix of function and fashion.
The Mid-Rise Thong in Black Licorice by Cherri is a thoughtfully designed piece that combines comfort, inclusivity, and style. Priced at $28, this thong is crafted to address common discomforts associated with traditional thong designs.
The Cherri Logo High Cut Brief in Lavender is a thoughtfully designed piece that combines comfort, style, and inclusivity. Crafted from a blend of 92% Organic Supima Cotton and 8% MicroModal, it offers a soft, breathable feel against the skin. The high-cut front design not only elongates the legs but also provides a flattering silhouette for various body types. A standout feature is its wider gusset, addressing common discomforts and ensuring a secure fit, which has been positively noted by users seeking more accommodating underwear options . Available in a range of sizes from XS/S to 3X/4X, Cherri emphasizes inclusivity in its sizing. Additionally, the brand’s commitment to quality is evident with its one-year warranty and free exchange policy, offering customers added assurance in their purchase .
Cherri Ruffle Bandeau in Red Candy AppleThe Cherri Ruffle Bandeau in Red Candy Apple is a charming blend of romantic design and everyday comfort. Crafted from a soft mix of 92% Organic Supima Cotton and 8% MicroModal, it offers breathability and a gentle touch against the skin. The delicate ruffle detailing adds a playful flair, while the removable bra straps provide versatility and additional support when needed. This bandeau is available in a range of sizes, including inclusive options up to 2X/3X, ensuring a comfortable fit for various body types. Whether worn on its own or layered under your favorite outfit, this piece combines functionality with a touch of whimsy.
Cherri Bubblegum Pink Bandeau Bikini TopThe Cherri Bubblegum Pink Bandeau Bikini Top offers a delightful blend of style and sustainability. Crafted from certified recycled fabric, it not only provides a soft and comfortable fit but also supports eco-friendly fashion choices. The removable straps add versatility, allowing for both secure wear and minimal tan lines. Its vibrant bubblegum pink hue adds a playful touch to any swimwear collection. With inclusive sizing options and a commitment to quality, this bandeau top is a charming addition for those seeking both fashion and function.
Free shipping on U.S. orders over $80; international orders over $150
Easy, free exchanges — no questions asked
Responsive customer support
Eco-conscious packaging that’s minimal but protective
If you’re tired of underwear that looks good but feels terrible, Cherri is 100% worth exploring. It’s not just another Instagram-friendly brand — it’s one that solves real issues with thoughtful, well-made pieces. Whether you’re plus-size, curvy, or just someone who values comfort over fuss, Cherri’s mission and execution feel honest, impactful, and refreshingly down-to-earth.
